Today I am excited to feature a recent logo & branding design project I worked on for the wonderful Michelle White! Michelle is a talented Atlanta based wedding photographer who I met last Fall. I loved her approach and her style – very sophisticated and classy with a touch of glam. She was looking to come up with something totally new for her business, that she could also incorporate into her site and blog. Here is a little bit of the inspiration we pulled from:

Color was very important. Michelle absolutely loves the color yellow and wanted to make sure the logo was warm and sunny. Fashion and elegance were also key points of inspiration. I wanted the logo to feel timeless and sophisticated, two qualities I feel reflect Michelle’s own personal style.

Along with the logo design, I also worked on business cards, a CD template, and as a letterhead that could be printed or used digitally. We went with a lace-like damask pattern to help compliment the logo on the various additional pieces. Along with the above items, I also created 2 new watermarks for Michelle to use.

I had the most amazing time working on this project and cannot wait to see what the future holds for Michelle! If you are in the market for a wedding photographer make sure to check out her website here, as well as her blog here!